Rare Beauty: ad concepts

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Rare Beauty

Sponsored · Exhibit 01 · Violet Minis Offer

Cheek, glow and gloss, all in one small set.

Three limited-edition minis to blush, glow, and gloss on the go: Spirited violet liquid blush, Lovestruck duo chrome violet luminizer and Twinkle mauve gloss, all in one set. It holds a 5.0 average from 2 reviews.

Violet cheeks, violet shine, one small set.

Three limited-edition minis

Blush, glow, gloss. Three minis.

$34.00, was $48.00

RAREBEAUTY.COM

Violet Faves Mini Trio

Shop the Trio

Format: Offer on product photo
Persona: Shoppers who love violet tones and travel light
Reason to buy: Minis for the bag
Funnel stage: Middle of funnel
Product: Violet Faves Mini Cheek & Lip Trio
Lands on: Landing page

Why it should work. The price seal over the lifestyle shot gives the product, the set price and the review score in one glance.

Tests. Whether a price seal over the photo beats a plain product shot for clicks from cold audiences.

Rare Beauty

Sponsored · Exhibit 02 · Jumbo Brow Hold

Your brows, set until tonight.

Now in a jumbo size, our bestselling universal clear brow gel shapes, lifts, and sets hairs in place with a 12-hour waterproof, sweat-resistant hold that is never sticky or crunchy. Same gel, a whole lot more of it.

Shape it once. Leave it alone.

Brows that stay put, jumbo size

12-hour

waterproof, sweat-resistant hold

RAREBEAUTY.COM

Jumbo Brow Harmony Gel

Shop Jumbo Brow Gel

Format: Product hero
Persona: Clear brow gel loyalists who sweat through workouts
Reason to buy: 12-hour brow hold
Funnel stage: Top of funnel
Product: Jumbo Brow Harmony Flexible Lifting Gel
Lands on: Landing page

Why it should work. One big number on a clean product shot states the benefit before the thumb moves on.

Tests. Whether the hold duration as the hero element beats the jumbo size as the hook.

Rare Beauty

Sponsored · Exhibit 03 · Hope Set Offer

Festive plans need a face that is already done.

Hope Faves brings bestselling nude mauve essentials together: Soft Pinch Liquid Blush Mini, Soft Pinch Matte Bouncy Blush and a limited-edition Positive Light Luminizing Lip Gloss, plus a matching Mini Puffy Tote Keychain.

Open the set and you are ready to go.

Festive set, marked down

A flush of Hope, in four pieces

$54.00, was $78.00

RAREBEAUTY.COM

Hope Faves 4 Piece Set

Shop Hope Faves

Format: Offer on product photo
Persona: Festive-season shoppers building a nude mauve look
Reason to buy: Minis for the bag
Funnel stage: Bottom of funnel
Product: Hope Faves 4 Piece Set
Lands on: Landing page

Why it should work. Warm audiences already know the blush; the crossed-out price closes the gap between interest and checkout.

Tests. Whether the set price on the photo moves retargeted visitors better than a product-only creative.

Rare Beauty

Sponsored · Exhibit 04 · Balm Two Ways

One balm, two ways to wear it.

Our Sweet Marshmallow Fragrance Layering Balm is a silky fragrance balm that evokes a joyful moment as it melts into skin and lasts up to 12 hours. Wear it alone, or layer it with Rare Beginnings Eau de Parfum for a creamy, alluring layer.

Start with the balm. Add the perfume when you want more.

Fragrance Layering Balm – Sweet Marshmallow

Wear it alone or layer it

1Worn alone or layered
2Over Rare Beginnings Eau de Parfum
3Melts into skin
4Lasts up to 12 hours

RAREBEAUTY.COM

Sweet Marshmallow Balm

Shop the Balm

Format: Product photo, ingredient chips
Persona: Fragrance fans who like a soft, creamy scent
Reason to buy: Layerable fragrance
Funnel stage: Middle of funnel
Product: Fragrance Layering Balm – Sweet Marshmallow
Lands on: Landing page

Why it should work. Numbered chips turn a single product into a small routine and show how the balm and perfume work together.

Tests. Whether a how-to-wear framing lifts clicks over a pure scent description.

Rare Beauty

Sponsored · Exhibit 05 · Every Four Seconds

Our award-winning blush is sold every four seconds.

Soft Pinch Liquid Blush is lightweight, layerable, long-lasting and loved by so many worldwide. One dot gives you pinch-perfect color, and it blends seamlessly. Pick the shade that looks like your own flush.

Dot it on. Blend it in.

Sold every four seconds

Soft Pinch Liquid Blush

Award-winning bestseller
Lightweight, layerable, long-lasting
Pinch-perfect color in one dot

RAREBEAUTY.COM

Soft Pinch Liquid Blush

Shop Soft Pinch

Format: Menu-card split, product photo
Persona: Blush-curious shoppers who want color without effort
Reason to buy: Bestseller blush
Funnel stage: Top of funnel
Product: Soft Pinch Liquid Blush
Lands on: Landing page

Why it should work. A menu-style card puts the bestseller proof next to the product so a cold viewer reads the case in seconds.

Tests. Whether the sales-pace line works better as the hook than the one-dot ease claim.

Rare Beauty

Sponsored · Exhibit 06 · Blush On Brows Up

Blush and brows, bundled and 20% off.

Bundle a full-size Soft Pinch Liquid Blush in your shade of choice with a Brow Harmony Flexible Lifting Gel and take 20% off. One cheek color, one brow gel, and a face that looks finished in two moves.

Pick your shade and add both to the bag.

Blush on

Brows up

Your shade of choice

Blush on, brows up

20% off the bundle

RAREBEAUTY.COM

Blush & Brow Gel Duo

Build Your Duo

Format: Three-photo collage
Persona: Shoppers who want a fast cheek-and-brow routine
Reason to buy: 20% off bundles
Funnel stage: Middle of funnel
Product: Liquid Blush & Brow Gel Duo
Lands on: Landing page

Why it should work. Three photos and three short captions show how wide the cheek and brow range is, with the bundle discount as the subline.

Tests. Whether a collage that shows range sells the bundle better than a single product shot.

Rare Beauty

Sponsored · Exhibit 07 · Vegan Foundation Match

Foundation from a vegan and cruelty free makeup brand.

Rare Beauty is vegan and cruelty free makeup made to feel good in, without hiding what makes you unique. Find your best shade of True to Myself Natural Matte Longwear Foundation in four simple steps with Match Me.

Start with your shade.

Claim to confirm with brand: Claim to confirm with brand

True to Myself Natural Matte Longwear Foundation

Vegan & Cruelty Free

Vegan and cruelty free makeup

RAREBEAUTY.COM

Find Your Foundation Shade

Match My Shade

Format: Full-bleed photo
Persona: Foundation shoppers who check labels before buying
Reason to buy: Vegan & cruelty free
Funnel stage: Top of funnel
Product: True to Myself Natural Matte Longwear Foundation
Lands on: Landing page

Why it should work. A label-conscious viewer gets the category claim and a simple next step, finding a shade, in one ad.

Tests. Whether a values claim paired with the shade finder beats a shade-range message.

Rare Beauty

Sponsored · Native 01 · Fruity Pear Notes

My fragrance stack, saved in my notes app.

Layer the Fruity Pear Fragrance Layering Balm with Rare Beginnings Eau de Parfum to add a fresh, juicy layer. The silky balm melts into skin and lasts up to 12 hours, and it evokes a radiant moment.

Save this one for your own stack.

Notes

Notes on my fragrance stack

Fruity Pear balm first
Rare Beginnings Eau de Parfum on top
Fresh, juicy layer
Lasts up to 12 hours

RAREBEAUTY.COM

Fruity Pear Layering Balm

Shop Fruity Pear

Format: Notes app over product photo
Persona: Fragrance layerers who like fresh, fruity scents
Reason to buy: Layerable fragrance
Funnel stage: Middle of funnel
Product: Fragrance Layering Balm – Fruity Pear
Lands on: Landing page

Why it should work. A phone-notes layout reads like a friend's list, not an ad, and teaches the layering step.

Tests. Whether a native notes format lowers cost per click against the polished chips ad.

Rare Beauty

Sponsored · Native 02 · Brow Gel Group Chat

Overheard in a group chat after the gym.

Our Jumbo Brow Harmony Flexible Lifting Gel shapes, lifts, and sets hairs with a 12-hour waterproof, sweat-resistant hold. When someone asks what you used, the answer is one clear gel that is never sticky or crunchy.

Send them the gel.

Sam

Your brows survived the gym?

It is a clear brow gel with a 12-hour waterproof hold.

Never sticky or crunchy, promise.

RAREBEAUTY.COM

Clear Brow Gel, Jumbo Size

Get the Jumbo Gel

Format: Message thread with photo
Persona: Gym-goers who want brows that stay put
Reason to buy: 12-hour brow hold
Funnel stage: Middle of funnel
Product: Jumbo Brow Harmony Flexible Lifting Gel
Lands on: Landing page

Why it should work. A chat thread makes the hold claim sound like a recommendation between friends.

Tests. Whether a dialogue format carries the sweat-resistant claim better than the hero number.

Rare Beauty

Sponsored · Native 03 · Cheeks Or Lips Poll

Poll: what goes on first?

Soft Pinch Liquid Blush brings pinch-perfect color in just one dot. Soft Pinch Lip Oil Stick swipes on juicy, buildable color. Both come in more than one shade, so the only real question is where you start.

Vote with your next order.

Cheeks first or lips first?

Soft Pinch Liquid BlushSoft Pinch Lip Oil Stick

RAREBEAUTY.COM

Soft Pinch: Cheeks or Lips

Pick Your Soft Pinch

Format: Stories poll
Persona: Shoppers deciding which Soft Pinch product to try first
Reason to buy: Bestseller blush
Funnel stage: Top of funnel
Product: Soft Pinch Liquid Blush
Lands on: Landing page

Why it should work. A story poll invites a tap and introduces two Soft Pinch products in one creative.

Tests. Whether the cheeks-or-lips question pulls more engaged clicks than a single-product hook.

Rare Beauty

Sponsored · Native 04 · Weekend Camera Roll

Last weekend, straight from my camera roll.

Our Rare Beginnings Mini Eau de Parfum Set is made for the weekend bag: a mini fragrance set you can carry anywhere. Nothing to decant, nothing to leave at home, and the Rare Beginnings scent comes along.

Pack the minis, skip the big bottle.

RecentsSaturday
eveningEdit

Camera roll: the weekend bag

RAREBEAUTY.COM

Mini Eau de Parfum Set

Shop the Mini Set

Format: Camera-roll share
Persona: Weekend travelers who like to try a scent in a small size
Reason to buy: Minis for the bag
Funnel stage: Middle of funnel
Product: Rare Beginnings Mini Eau de Parfum Set
Lands on: Landing page

Why it should work. A camera-roll share looks like a personal post and puts the mini set in a real travel moment.

Tests. Whether a casual story format sells a fragrance mini set better than a studio shot.

Rare Beauty

Sponsored · Native 05 · Cart Notes Lip Oil

Checkout list, written on my phone.

Our formulas are airy, breathable and easy to apply, blend and build. Soft Pinch Lip Oil Stick swipes on juicy, buildable color, and Soft Pinch Liquid Blush in Hope adds a nude mauve flush to match.

Your cart is one swipe away.

Notes

Cart notes: one lip oil stick

Soft Pinch Lip Oil Stick
Swipes on juicy, buildable color
Add a Hope blush too

RAREBEAUTY.COM

Soft Pinch Lip Oil Stick

Add to Bag

Format: Notes app over product photo
Persona: Shoppers who like a quick lip-and-cheek routine
Reason to buy: Easy to apply and build
Funnel stage: Bottom of funnel
Product: Soft Pinch Lip Oil Stick
Lands on: Landing page

Why it should work. A cart-style note speaks to people who have already looked and need one last nudge to add to bag.

Tests. Whether a cart-note creative lifts add-to-cart rate among retargeted visitors.

Rare Beauty

Sponsored · Meme 03 · One Dot Doge

One dot is enough.

Soft Pinch Liquid Blush gives you pinch-perfect color in just one dot. It is lightweight, layerable and long-lasting, and it is our award-winning bestseller. Less product, more flush.

Try one dot and see.

One dot beats five layers

Buff Doge vs. Cheems meme about Rare Beauty

Soft Pinch: pinch-perfect color from one dot

Blush that needs five layers to show up

RAREBEAUTY.COM

Soft Pinch, One Dot

Shop Soft Pinch

Format: Meme template, product swapped in
Persona: Shoppers who find blush fiddly and over-layered
Reason to buy: Bestseller blush
Funnel stage: Top of funnel
Product: Soft Pinch Liquid Blush
Lands on: Landing page

Why it should work. The strong-versus-weak format contrasts the one-dot claim with an unnamed alternative and stays playful.

Tests. Whether the one-dot claim as a joke gets more reach than the sales-pace proof.

Rare Beauty

Sponsored · Meme 04 · Fragrance Brain Levels

Four levels of getting dressed in scent.

Rare Beginnings Eau de Parfum plays well with others. There is a travel spray for the bag, and our silky Fragrance Layering Balms are designed to be layered with it, melting into skin and lasting up to 12 hours.

Start with the bottle. Stack from there.

Four levels of fragrance

Spritz your perfume

Carry the travel spray

Layer a balm underneath

Balm under, perfume over, up to 12 hours

RAREBEAUTY.COM

Rare Beginnings Eau de Parfum

Shop the Perfume

Format: Meme template, product swapped in
Persona: Fragrance fans curious about layering
Reason to buy: Layerable fragrance
Funnel stage: Middle of funnel
Product: Rare Beginnings Eau de Parfum
Lands on: Landing page

Why it should work. The escalating format walks a viewer from one bottle to a full layering routine in four short steps.

Tests. Whether a playful layering ladder lifts interest in the balms among perfume browsers.

Rare Beauty

Sponsored · Meme 05 · Mini Blush Tuxedo

Small bottle, whole flush.

Our Soft Pinch Liquid Blush Mini is a mini version of our bestselling liquid blush that delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Small bottle, whole flush.

Mini, one dot, up to 12 hours

Tuxedo Winnie The Pooh meme about Rare Beauty

Blush that needs touch-ups

Mini liquid blush, one dot, up to 12 hours

RAREBEAUTY.COM

Soft Pinch Liquid Blush Mini

Shop the Mini

Format: Meme template, product swapped in
Persona: Shoppers who want to try blush in a small size
Reason to buy: Bestseller blush
Funnel stage: Bottom of funnel
Product: Soft Pinch Liquid Blush Mini
Lands on: Landing page

Why it should work. The plain-versus-refined format makes the staying-power claim from the mini's own wording easy to read.

Tests. Whether the mini size lowers the barrier for first-time buyers closer to purchase.

Rare Beauty

Sponsored · Meme 06 · Hope Keychain Plan

The plan was only the blush.

Open the Hope Faves 4 Piece Set for Soft Pinch Liquid Blush Mini, Soft Pinch Matte Bouncy Blush and a limited-edition Positive Light Luminizing Lip Gloss. Then notice the matching Mini Puffy Tote Keychain in the box.

Hope Faves has the keychain too.

The plan: Hope Faves, then the keychain

Open the Hope Faves set for the blush

Swipe the Positive Light Luminizing Lip Gloss

Spot the matching Mini Puffy Tote Keychain

RAREBEAUTY.COM

Hope Faves With Keychain

Shop Hope Faves

Format: Meme template, product swapped in
Persona: Gift shoppers who like a set with a surprise extra
Reason to buy: Minis for the bag
Funnel stage: Bottom of funnel
Product: Hope Faves 4 Piece Set
Lands on: Landing page

Why it should work. The twist step shows the keychain, the one detail that sets this set apart from a plain makeup set.

Tests. Whether the extra keychain angle closes gift shoppers better than a price-led creative.

Photography and product names belong to Rare Beauty. Every ad lands on a page in this package. Memes use real, recognizable templates with Rare Beauty product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.